1. Introduction
At Fuera del Gutter ("we," "our," or "us"), we are committed to protecting your privacy and handling your personal information with care and respect. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at fueradelgutter.com, use our services, or communicate with us.
By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.
Fuera del Gutter is located at 2703 Seventh St, Berkeley California 94710 and provides professional gutter cleaning and maintenance services in the Berkeley and East Bay area.
2. Information We Collect
2.1 Personal Information You Provide
We collect personal information that you voluntarily provide to us when you:
- Request a service estimate or schedule an appointment
- Fill out our contact or booking forms on our website
- Call or text us to inquire about our services
- Sign up for appointment reminders or notifications
- Make a payment for services
- Communicate with us via email, phone, or text message
- Subscribe to our marketing communications (if applicable)
The personal information we may collect includes:
- Contact Information: First and last name, email address, phone number, mailing address
- Property Information: Service address, property type, access instructions
- Service Information: Service preferences, appointment history, maintenance schedules
- Payment Information: Credit card information, billing address (processed securely through third-party payment processors)
- Communication Information: Messages you send us, feedback, reviews, inquiries
- SMS Consent: Your consent to receive text messages and communication preferences
2.2 Information Automatically Collected
When you visit our website, we may automatically collect certain information about your device and browsing activities, including:
- Device Information: IP address, browser type and version, operating system, device identifiers
- Usage Information: Pages viewed, time spent on pages, links clicked, referring website
- Location Information: General geographic location based on IP address
- Cookies and Tracking Technologies: Data collected through cookies, web beacons, and similar technologies
2.3 Information from Third Parties
We may receive information about you from third-party sources, such as:
- Payment processors who facilitate transactions
- Analytics providers who help us understand website usage
- Marketing platforms and advertising networks (if applicable)
- Public databases and records
3. How We Use Your Information
We use the information we collect for the following purposes:
3.1 To Provide Services
- Schedule and perform gutter cleaning, repair, and maintenance services
- Process service requests and estimates
- Manage appointments and maintenance schedules
- Navigate to your property to perform services
- Document service completion and conditions found
3.2 To Communicate With You
- Send appointment confirmations and reminders via SMS, email, or phone
- Notify you of service arrival, delays, or changes
- Provide service completion updates and follow-up information
- Respond to your inquiries, questions, and feedback
- Send service-related communications and updates
- Request reviews or testimonials (optional)
3.3 To Process Payments
- Process payments for services rendered
- Send invoices and receipts
- Manage billing and account information
- Prevent fraud and unauthorized transactions
3.4 To Improve Our Services
- Analyze website usage and user behavior
- Understand customer needs and preferences
- Develop new services and features
- Improve customer service and support
- Optimize scheduling and routing efficiency
3.5 For Legal and Business Purposes
- Comply with legal obligations and regulations
- Maintain business records and documentation
- Protect our legal rights and interests
- Prevent fraud, abuse, and security issues
- Enforce our Terms and Conditions
- Respond to legal requests and court orders
3.6 With Your Consent
- Send promotional messages or marketing communications (only with explicit consent)
- Use your testimonials or reviews in marketing materials (with permission)
- Share your information for purposes you have authorized
4. SMS/Text Messaging Data
4.1 SMS Data Collection
When you consent to receive text messages from us, we collect and process:
- Your mobile phone number
- Your consent timestamp and method of consent
- Message delivery status and timestamps
- Your responses to our text messages
- Opt-out requests and preferences
4.2 SMS Data Usage
We use your SMS data solely to:
- Send appointment-related communications you've consented to receive
- Respond to your text message inquiries
- Manage your communication preferences and opt-out requests
- Comply with telecommunications regulations and carrier requirements
4.3 SMS Third-Party Service Providers
We use third-party SMS service providers to send text messages. These providers have access to your phone number and message content solely for the purpose of message delivery. They are contractually obligated to protect your information and not use it for their own purposes.
4.4 Your SMS Rights
You have the right to:
- Opt out of text messages at any time by replying STOP
- Request help or information by replying HELP
- Contact us to update your mobile phone number
- Withdraw your consent for text messaging while still receiving services
5. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following circumstances:
5.1 Service Providers
We may share your information with third-party service providers who perform services on our behalf, including:
- Payment Processors: To process payments securely
- SMS/Communication Platforms: To send appointment reminders and notifications
- Scheduling and CRM Systems: To manage appointments and customer relationships
- Website Hosting and Analytics: To host our website and analyze usage
- Email Service Providers: To send emails on our behalf
- Cloud Storage Providers: To securely store business data
These service providers are contractually obligated to use your information only for the purposes we specify and to protect your information in accordance with this Privacy Policy.
5.2 Legal Requirements
We may disclose your information if required by law or in response to:
- Subpoenas, court orders, or legal processes
- Government or regulatory investigations
- Requests from law enforcement agencies
- Protection of our legal rights or property
- Prevention of fraud, abuse, or illegal activity
- Protection of the safety of individuals
5.3 Business Transfers
In the event of a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity. We will notify you of any such change and any choices you may have regarding your information.
5.4 With Your Consent
We may share your information with third parties when you have given us explicit consent to do so, such as:
- Sharing your testimonial or review publicly
- Referring you to partner businesses (with your permission)
- Any other purpose you specifically authorize
6. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:
- Secure Socket Layer (SSL) encryption for data transmission
- Secure storage of sensitive information
- Access controls and authentication requirements
- Regular security assessments and updates
- Employee training on data protection practices
- Use of reputable third-party service providers with strong security practices
Important: While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information. You are responsible for maintaining the confidentiality of your account credentials and for any activities that occur under your account.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:
- Active Customers: We retain your information while you remain an active customer and for a reasonable period thereafter to facilitate future services
- Inactive Customers: We may retain your information for up to 7 years after your last service for business records, tax purposes, and legal compliance
- Marketing Communications: We retain your marketing preferences until you opt out or request deletion
- Payment Information: Financial records are retained in accordance with applicable tax and accounting laws
- Legal Requirements: We retain information as required by law, court order, or to defend legal claims
After the retention period expires, we will securely delete or anonymize your personal information. You may request earlier deletion by contacting us (see Section 10).
8. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
8.1 General Rights
- Access: Request access to the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal retention requirements)
- Opt-Out: Opt out of marketing communications or text messages at any time
- Data Portability: Request a copy of your information in a portable format
- Restriction: Request restriction of processing in certain circumstances
8.2 California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information we collect, use, disclose, and sell
- Right to delete personal information (with certain exceptions)
- Right to opt-out of the sale of personal information (Note: We do not sell personal information)
- Right to non-discrimination for exercising your CCPA rights
8.3 How to Exercise Your Rights
To exercise any of these rights, please contact us:
- Email:
- Phone: (510) 369-0697
- Mail: 2703 Seventh St, Berkeley California 94710
We will respond to your request within 30 days (or as required by applicable law). We may need to verify your identity before processing your request to protect your privacy and security.
9. Cookies and Tracking Technologies
9.1 What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us recognize your device and remember your preferences.
9.2 Types of Cookies We Use
- Essential Cookies: Necessary for the website to function properly
- Analytics Cookies: Help us understand how visitors use our website
- Functional Cookies: Remember your preferences and settings
- Performance Cookies: Collect information about website performance
9.3 Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to:
- View and delete cookies
- Block third-party cookies
- Block all cookies
- Delete cookies when you close your browser
Note that disabling cookies may affect the functionality of our website.
9.4 Third-Party Analytics
We may use third-party analytics services (such as Google Analytics) to help us understand how our website is used. These services use cookies and similar technologies to collect information about your use of our website and other websites over time.
10. Children's Privacy
Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly.
If you believe we have collected information from a child, please contact us immediately at or (510) 369-0697.
11. Third-Party Websites and Services
Our website may contain links to third-party websites or services that are not owned or controlled by Fuera del Gutter. This Privacy Policy applies only to our website and services.
We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.
12. International Users
Our services are primarily intended for users in the United States, specifically in the Berkeley and East Bay area of California. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.
By using our services, you consent to the transfer of your information to the United States and acknowledge that U.S. privacy laws may differ from those in your country.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other reasons. When we make changes, we will:
- Update the "Last Updated" date at the top of this Privacy Policy
- Post the revised Privacy Policy on our website
- Notify you by email or text message if we make material changes (if we have your contact information)
We encourage you to review this Privacy Policy periodically. Your continued use of our services after changes are made constitutes your acceptance of the revised Privacy Policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Fuera del Gutter
Privacy Officer: Omar de Santos
Address: 2703 Seventh St, Berkeley California 94710
Phone: (510) 369-0697
Email:
Website: fueradelgutter.com
We will respond to your inquiry as promptly as possible, typically within 30 days.
15. Acknowledgment and Consent
By using our website, scheduling services, or providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.
If you do not agree with this Privacy Policy, please do not use our services or provide us with your personal information.